Subway adopted the arrows on the opening of its third restaurant in 1965 ‘Pete’s Subway.’ Since then it has become its most distinctive element. The current version of the Fujifilm logo uses a custom typeface and was unveiled in November 2006 and carries a wordmark, featuring a sharp design in the center which represents the company’s success and devotion towards advanced technologies. The Fuji logo is often cited as one of the most memorable logos ever created and has undergone numerous modifications throughout the years. Let’s skim through the list of the brands who let go of their symbolic logos for wordmarks for greater brand recognition. These are quirky and memorable and more often than not are an obvious choice for the brands when they opt for re-branding. One of the factors that might influence the companies to opt for wordmark logos is their readability and clarity. By using a powerful mix of colors and fonts, various companies are turning towards wordmark logos because of the image distinction. In order to make a lasting impact on customers’ minds and instant brand recognition, a wordmark logo is often the ultimate choice. Want to get your customized wordmark logo for your business? Join hands with Purpple Designs to uplift your business through wisely designed logos.Although there has been a drastic change in the graphic design industry, the technology has very less or no effect on the theory and approach to custom logo design. Thus, clearly, the implementation of the wordmark logo has its importance for business of any nature and any scale. It conveys the nature of its business most effectively if it is represented in wordmark logo. HME physiotherapy provides relief to people with physical movements. The business of Refruit is thus designed in wordmark type and an icon of lemon splash is added to complement the business name. ReFruitĭespite an abundance of junk food out there, fruits have its own significant spot. Let the fashion be defined by the products it offers. That is why it is only logical that the logo of Quality Fashions has been made in wordmark. Quality Fashionįashion cannot be defined in any exact way as it keeps on changing with time and trend. The icon of a small diamond completes the look of it and moreover, the golden color complements the sense of royalty that is often attached to luxury items like jewelry. The logo of BSL Jewellers is well designed simply using the name of the business itself. It delivers the message of being trustworthy, honest and transparent. The logo of the business has been made in wordmark style and it has been painted in blue and white. TS and KĪ simple business of enormous potential, these words define the business of TS and K. Let’s have a look at some of the wordmark logo designed by the house of Purpple Designs. In fact, it often does not even require copyright due to its originality, However, it has its own significance for startup and small scale businesses as well.Īpart from boosting the brand name of the business in the mind of the target audience effectively, it also ensures the logo stay original enough to avoid forfeit by other business. The wordmark logos can be spotted easily for global brands such as Coca-Cola, Cadbury, IBM, FedEx etc. The brand name itself is self-explanatory and becomes the visual symbol. Some of the most well know brands use them till this date, despite the emergence of so many new trendy logotypes. It is a simple text logotype, it is often enhanced aesthetically by modifying them in attractive colors or typography. It literally marks the beginning of the majestic journey of logo design through the course of time, and yet it shines with its unmatched glory till now. Let’s understand this type of logo in details and evaluate if you need this logo for your business to enhance.Ī wordmark Logo is the most basic type of logo. Out of these types, the scope of the wordmark logo is the best suited for most of the company. There are several types of logos delivered by logo designing companies in Kolkata for businesses of any nature.
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